Product Marketing Manager (m/f/d)
What can you expect?
- Lead on content and campaign development and execution for product launches
- Creation of compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
- Creation and execution of customer base communications and marketing programs to upsell and cross sell into our large base of international customers
- Collaboration with corporate and local marketing teams using data to create and improve strategies that drive traffic to content, optimizing marketing funnels
- Collaboration with other teams to plan event, webinars and support paid and social media promotion
- Creation and execution of multi-touch, multi-platform content strategies that drive product interest and adoption with relevant target audiences
- Monitoring of competitive landscape to define product positioning and refining USPs
- Work with marketing teams to develop sales tools, collateral, training materials, and demos.
- Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business
- Develop comprehensive user/buyer personas based on market research and product/industrial knowledge.
Occupational fields
Marketing Manager (m/w/d)
Marketing Generalisten
Marketing
What do we offer?
- Work-Life-Balance
Do you enjoy working remotely and want to manage your working hours flexibly? Then you’re in the right place with us! - Easy Mobility
We’ve got your commute covered! Whether it’s a discounted Jobticket or a company bike, we ensure you stay mobile. - Fully Supported
Our subsidized canteen, along with free drinks and fresh fruit, ensures you’re well taken care of in the office. Plus, feel free to bring your dog - they are welcome here too! - Well-being
You can work out anytime at our fitness center at the Karlsruhe headquarters! We also take care of your well-being at your workplace with modern hardware and ergonomic office equipment. - Relaxing Time Off
We offer 30 days of vacation, plus the 24th and 31st of December as additional days off! - Having Fun Together
Our company culture thrives on regular departmental and company events that you can always look forward to! - Learning & Development
On our eAcademy, you’ll find a wide range of web-based training courses for your personal and professional growth. Language courses are also available. - Financial Benefits
A bonus model, savings plans, a company pension scheme & employee discounts offer you additional financial advantages. Your salary is paid out in 13 installments per year.
Works Council
Paid Continuing Education
Parental Leave
Vehicle Pool
Job Bike
Employee Discounts
Company Pension Scheme
What should you bring along?
- Minimum 4 years of experience in a product marketing role, preferably within B2B SaaS and/or Transport & Logistics sectors
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Language Skills: Fluency in English and German, both written and spoken.
- Experience with CRM and marketing automation tools (e.g., Microsoft Dynamics and Hubspot or others preferred)
- Strong interpersonal and stakeholder management skills
- Proven analytical skills and ability to make decisions based on ROI/advantages of programs & investments
- Growth mindset - someone who is not afraid to think big and take on calculated risk
4 to 6 years of work experience required
Languages
English
German
Skill set
Analytische Fähigkeiten
Kommunikative Kompetenz
Stakeholder Management
Teamarbeit
Optional
Projektmanagement
Customer Relationship Management
Vertriebsautomatisierung
Microsoft Office
About PTV Logistics GmbH
PTV Logistics ist ein weltweit führendes Softwareunternehmen für die zeit- und kostensparende Planung, Berechnung und Optimierung der Transportlogistik. Mit mehr als 40 Jahren Erfahrung und rekordverdächtigen Algorithmen in der Tourenplanung und -optimierung unterstützt die Software Logistikunternehmen dabei, das theoretische Einsparpotenzial der Tourenplanungsautomatisierung in der Praxis umzusetzen.
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You can find more information in the company profile of PTV Logistics GmbH.
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Our job offer Product Marketing Manager (m/f/d) sounds promising? We're looking forward to your application.
