SEO Lead (f/m/d)

Permanent Employment

Berlin

We Love X GmbH

4,1

(22 Reviews on

)

SEO Lead (f/m/d)

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Without cover letter. In only 2 minutes.

Immediately searched (unlimited)

40 h per week

No salary specified

1 - 3 days per week homeoffice

About the Job
We're looking for an SEO Lead to take ownership of our affiliate portfolio and scale it. You'll work with some of the biggest publishers in the world and have a direct impact on revenue.

You'll drive SEO strategy across multiple affiliate sites spanning a wide variety of verticals, lead continuous go-lives into new markets, and manage a small team of SEO Content Managers. You'll have the autonomy to set direction, prioritize what moves the needle, and act fast when things change - because in SEO, they always do.

At WLX, SEO isn't a support function - it's a driving force. We have the resources, the management backing, and the hands-on expertise to make things happen. And unlike an agency, everything we build is ours: our own projects, run in close collaboration with the world's biggest publishers. That means real ownership, real impact, and no client briefs.

If you thrive on launching new projects, love the pace of a high-growth environment, and want to shape a growing portfolio worth millions across a constantly expanding range of verticals — this is the role for you. You'll report to the Head of Product and collaborate closely with publishers, vertical managers, and content teams to turn SEO opportunities into measurable business results.

This is what you'll do

Lead revenue expansion of existing affiliate sites: Develop and implement long-term SEO strategies, optimize high-value pages for rankings and CTR, and own backlink campaigns across multiple affiliate sites.
Launch new affiliate sites end to end: From keyword clustering, topic mapping, content structure, and coordinating stakeholders to take new sites live from scratch.
Drive on-page and off-page performance: Conduct content audits, improve SERP feature capture, manage link-building tactics, and work with agencies and publishers to strengthen domain authority.
Identify and unlock growth opportunities: Research publishers, size new markets, assess domain authority and traffic trends, and weigh expansion options against business growth frameworks.
Manage and develop a team of SEO Content Managers: Set clear priorities, hold people accountable, coach for growth, and have the hard conversations when needed.

Occupational fields

SEO Marketing Manager (m/w/d)

SEO / Content Marketing

Marketing

What we offer

Work from anywhere: Our flexible working hours allow you to work by the sea or extend your weekends abroad with your family.
Home office setup: We’ll set up your home office—you just need to choose your hardware: Mac or Windows.
L&D budget: We provide a budget for your learning and development, along with regular feedback and a structured growth process.
Regular online and offline team events: We love having fun together and growing as a team, with a balanced mix of in-person meetups and virtual events.

Employee Discounts

Company Pension Scheme

Fair Remuneration

Additional Vacation Days

Coaching Offers

Flat Hierarchies

This is what you've got

Substantial on-page and off-page experience in SEO, with a track record of driving organic growth at scale.
Proven experience managing a team and getting the best out of people while keeping standards high.
Native German and fluent in English (C1+), you can operate confidently with stakeholders in both languages.
Analytical and structured - you prioritize what matters, communicate clearly, and make decisions under pressure.
Comfortable working in a fast-paced, flat, startup-style environment.
Experience in iGaming or other affiliate marketing industries is a plus.

5 to 8 years of relevant experience

Languages

German

English

Skill set

Suchmaschinenoptimierung

Führungskompetenz

Linkaufbau

About We Love X GmbH

We Love X is a leading force in the affiliate space, dedicated to making advertising always add value. Starting as a SEA-focused company, we've expanded into broader PPC channels, TV advertising, and SEO. As the world's largest affiliate in the dating market, we operate 200 websites across 12 languages, specializing in driving high-quality traffic and simplifying purchasing decisions with effective marketing funnels. Driven and founderled, our bootstrapped and independent status allows us to innovate and quickly adapt to market needs. Join us in creating the super affiliate of tomorrow's dating industry.

25-49 employees

Marketing, Werbung & PR

Mittelständler

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Without cover letter. In only 2 minutes.