Content Marketing Manager for Insurtech Platform (m/w/d)
Your Responsibilities
- You will become an expert of our insurance product and translate their benefits to our customers
- You will be responsible for generating content yourself, as well as being able to brief, delegate, and correct content you’ll delegate
- You will conceptualize and drive our CRM communication strategy from lifecycle to retention flows
- You will drive coordination and creation of all content on our platform in Germany and other channels (landing pages, blog articles, e-books, newsletters etc.)
- You will support UX copywriting and landing page creation, proofread and provide feedback on content written by freelancers and optimize our SEO, SEA and social copy in collaboration with our growth marketers
- You will be responsible for defining and executing social media strategy in the German market and support the launch of new channels (e.g., direct mail, lead generation, native)
Occupational fields
Content Marketing Manager (m/w/d)
SEO / Content Marketing
Marketing
Our Benefits
- Unparalleled opportunities for (professional) growth - this will be the ride of a lifetime
- A high degree of autonomy and ownership of your work
- Apply your skills and talents to disrupt one of the biggest global industries in Europe
- Be in the driver seat at a rapidly growing scale-up. Taking responsibility for strategy and execution to build a strong international brand
- Work with a small group of very experienced and dedicated entrepreneurs
- Work in a start-up environment, yet in cooperation with the largest reinsurer in the world
- Permanent full-time position, competitive salary
- Remote-friendly culture, with a hip Frankfurt and Amsterdam office/ co-working space
- International vibe (English-speaking company)
- And ... our culture!
Travel allowance
Agile Working
Startup Flair
Your Skills
- You have 6+ years of experience in a similar role. Experience with fintech or insurtech products is an advantage
- You’re native German speaking and writing (this one is essential)
- You know better than anyone how to create good content for (potential) customers
- You have the ability to think creatively in new and unconventional ways, you have strong communication and storytelling skills, and you are highly organized to make progress on all fronts
- You know how to manage external parties, but you are great at creating content yourself too
- You display ruthless prioritization with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value
At least 1 year of work experience required
Languages
German
English
Skill set
Kommunikative Kompetenz
Content Marketing
Copywriting
Suchmaschinenoptimierung
Online Marketing
About Insify
Established in January 2020 in the Netherlands, we are a young insur-tech disrupting the insurance space for entrepreneurs. We are building innovative, customer-centric products that haven't been replicated in the space. For entrepreneurs, by entrepreneurs, 100% online. We recently raised series A funding of € 15m backed by leading VC firm Accel, with the goal of becoming the leading insurer for businesses in Europe.
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