Content Marketing Manager for Insurtech Platform (m/w/d)
Immediately searched (unlimited)
40 h per week
No salary specified
1 - 2 days per week homeoffice
We are a tech company at heart, building our very own insurtech platform. We extensively rely on data (API integrations, automated workflows, rule engines, natural language processing, machine learning) to figure out how to best get (and keep) our customer’s companies insured.
Your Responsibilities
You will become an expert of our insurance product and translate their benefits to our customers
You will be responsible for generating content yourself, as well as being able to brief, delegate, and correct content you’ll delegate
You will conceptualize and drive our CRM communication strategy from lifecycle to retention flows
You will drive coordination and creation of all content on our platform in Germany and other channels (landing pages, blog articles, e-books, newsletters etc.)
You will support UX copywriting and landing page creation, proofread and provide feedback on content written by freelancers and optimize our SEO, SEA and social copy in collaboration with our growth marketers
You will be responsible for defining and executing social media strategy in the German market and support the launch of new channels (e.g., direct mail, lead generation, native)
Occupational fields
Content Marketing Manager (m/w/d)
SEO / Content Marketing
Marketing
Our Benefits
Unparalleled opportunities for (professional) growth - this will be the ride of a lifetime
A high degree of autonomy and ownership of your work
Apply your skills and talents to disrupt one of the biggest global industries in Europe
Be in the driver seat at a rapidly growing scale-up. Taking responsibility for strategy and execution to build a strong international brand
Work with a small group of very experienced and dedicated entrepreneurs
Work in a start-up environment, yet in cooperation with the largest reinsurer in the world
Permanent full-time position, competitive salary
Remote-friendly culture, with a hip Frankfurt and Amsterdam office/ co-working space
International vibe (English-speaking company)
And ... our culture!
Travel allowance
Agile Working
Startup Flair
Your Skills
Below, we share a list of qualities that we’re looking for in a person. But we also know that some people do not apply when they can’t reply YES to everything on the list. That’s why we’d like you to consider this list as a guideline and not as a requirement. So if this role seems like something for you, go ahead and apply!
You have 6+ years of experience in a similar role. Experience with fintech or insurtech products is an advantage
You’re native German speaking and writing (this one is essential)
You know better than anyone how to create good content for (potential) customers
You have the ability to think creatively in new and unconventional ways, you have strong communication and storytelling skills, and you are highly organized to make progress on all fronts
You know how to manage external parties, but you are great at creating content yourself too
You display ruthless prioritization with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value
At least 1 year of relevant experience
Languages
German
English
Skill set
Kommunikative Kompetenz
Content Marketing
Copywriting
Suchmaschinenoptimierung
Online Marketing
About Insify
Established in January 2020 in the Netherlands, we are a young insur-tech disrupting the insurance space for entrepreneurs. We are building innovative, customer-centric products that haven't been replicated in the space. For entrepreneurs, by entrepreneurs, 100% online.
We recently raised series A funding of € 15m backed by leading VC firm Accel, with the goal of becoming the leading insurer for businesses in Europe.
Founded in 2020
50-99 employees
Versicherung
Startup
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