Senior Manager in Performance Marketing (m/f/d)
Our senior performance marketing manager (m/w/d) must have strong analytical skills with a knack for creativity. The focus of this role is to build, manage, and scale all paid media channels including but not limited to Meta, Google, Tiktok, Bing, and Criteo ad campaigns that meet or exceed designated campaign Key Performance Indicators for our customers. You’ll also be managing the infrastructure that powers those ads (audiences, custom conversions, ad creatives, etc.). You should be eager to get your hands dirty in everything from analyzing data to building out campaigns to updating audiences and more. You should also be creative with a love for making high-converting ad creatives.
Your Responsibilities
- You will be monitoring and optimizing paid efforts across major networks including but not limited to: Meta, Google, TikTok, Snapchat, Pinterest while hitting KPI targets
- You will be responsible for ad campaign construction and maintenance, and able to take verbal and written direction from managers to translate into a properly set up campaign meeting specifications
- You will develop and maintain a complete knowledge of (ever-changing) Facebook/Google tools for building campaigns, audiences, conversion tracking, and other tools used in delivering results for customers
- You are able to write high-converting ad copy and create complete ads from creative to copy, including the rapid creation and testing of new ad creatives each week
- You will analyze channel KPIs (e.g. CPA, CTR, CPMs, ROAS, LTV) and provide regular reporting and forecasting to team leadership, working closely with our creative agencies for feedback on what is working and areas of improvement for iterations and new concepts through creative performance analysis and reporting
- You will create playbooks for marketing and strategy team to ensure the team understands paid media function and thoughtfully scale media capabilities, with a detailed understanding of data connections from all webshop connections including ERP, webshop, feeds, and marketing tools, and the ability to work cross functionally to build new intercompany processes with the goal of increasing efficiency and effectiveness of sales operations
Without leadership experience
Areas
What you can look forward to
- A committed, young team that exchanges ideas openly and regularly
- Flat hierarchies and a lively, appreciative corporate culture
- Flexible working hours with the option for remote work
- Regular team events; drinks and fruit as standard in the office
- An environment where you have the chance to grow with your tasks and face new challenges
- Short distances, feedback culture, and promotion of your personal development
- Fair remuneration including a bonus model
- A contemporary equipped workplace in a loft office
- An extensive corporate benefit offer
Company Doctor
Paid Continuing Education
Voluntarily Engaged
Parental Leave
Job Bike
Employee Discounts
Agile Working
What skills should you have?
- You have 5+ years experience in media planning, customer acquisition, planning and reporting on Paid-Social media campaigns managing 6 figure monthly spend in a high-growth, DTC environment
- You have experience with creative strategy to identify, iterate, and generate ad concepts in collaboration with our creative teams
- You are proficient in building comprehensive and actionable ad reports
- You embody a test, optimize, analyze, and apply learnings within and across campaigns, and use metrics to determine actions and measures progress towards goals
- You have an obsessive attention to detail and thrive in fast-paced, high pressure environments
- You have a strong optimization mindset about the costs and the revenue, a holistic perspective on digital marketing with a strong understanding of how different marketing channels interact and affect one another, and experience developing funnels using audience segmentation, A/B creative testing, retargeting methods, and KPI tracking
With work experience
Languages
Optional
Skill set
About Zeitgeist GmbH
Wir sind ein unschlagbares Team. Unsere Begeisterung und Leidenschaft für unsere Produkte und Marken treibt uns an, denn wir bauen mehr als nur Uhren. Wir bauen ein Lebensgefühl.
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